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Toxic Records

Alibaba Music

It is inevitable to be put in an environment with air pollution, especially in China. People know of its presence and its harmful effects, but they are so used to it, they do not take much notice of it.


Toxic Records help amplify the existence of air pollution by representing it in music.


We convert air pollution to tangible sound distortion in music. Air pollution particles are collected and mixed into resin to produce hand crafted vinyls. The particles mixed in would be present in the surface of the vinyls, producing a distortion in the music. This noise distrotion is used to intrigue people's senses and to recreate awareness of the existence of the invisible air pollution. Up and coming music artists curated by Alibaba Music came together to create "The Undiscovered" mixtape, reproducing it in these air pollution infused vinyls.

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