Headed the ideation and creation of Sephora monthly campaigns in 2018 that focuses on cosmetic products and occasions. Creation of such key visuals were used across all Sephora stores in China, and adapted into social media platforms.
Riding on the trend of metallic lipstick, visuals were created with the model seemingly submerged and embraced by a pool of metallic textures and Sephora's branding stripes.
Focusing on skin suncare products, the visual flaunts a young mum being confident under the sun.
The Skincare Game
Skincare products are categorised with different textures and functions and it is different for everyone. We see two girls juggling their different skincare product combinations.