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People over Places

Facebook Business

People over Places is a cross-border campaign that is launched in 2019 to help inspire & educate businesses to go global. Instead of the usual narrative of telling businesses to explore different countries, the campaign is about finding the right customers instead.

A series of awareness ads were crafted based on the key industries - namely tech, e-commerce, beauty, travel, education, and entertainment. The ads are hosted on both on and off platforms, driving the viewer to our Cross-Border Resource Hub.

Insights-based videos and datagrams were also created as a more tactical approach to sustain the campaign after the awareness ads were launched.

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