Beyond The Wall
Shortlisted for Cannes 2019
Brand - Experience Activation Category
AirBnb China organises unique AirBnb home experiences once every year.
Beyond the Wall, a once in a lifetime experience where people can experience the Great Wall like never before. Keeping in mind the purpose of the wall to be built to help defend the Northern part of China, AirBnb goes Beyond the Wall, by creating a transparent glass house in the vast environment that allows people to feel and be immersed into the vast forests and skies.
However, it was later known that the glass house was not permitted to be built, and it was being changed to a lodging with an open concept. Though there was high participation from the public, the project did not get executed due to intervention from the China authorities.
Initial Proposal Mock Up