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Double 11 Double Serum Promotional Content

Clarins China

Double 11 is the biggest shopping festival in China, and every brand would fight to capture the attention of the consumers. To target women aged 30 and above, Clarins promoted their Double Serum that helps anti-aging, with celebrity Angela Zhang. Instead of the usual promotional film, we pivoted to have an interview with her where she demonstrates how the product can be used.

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