"Champions don't show up to get everything they want, they show up to give everything they have."
Give Your Game Everything is a global digital campaign that provides advertisers with a playbook of insights, inspiration and impact for the 2020 Games. Because for brands to have an edge during one of the most competitive marketing events on the planet, only giving everything will do.
A 30s/15s manifesto film was created to tell businesses to start preparing for the Olympics. Utilising the nature of the games, we used athletes to portray their preparation for the games, and to deliver the message that businesses should start their preparation too.
Short form ads from adapted from the manifesto were used on our platforms to direct the viewer to our microsite.